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About Joi

From Platinum Fame to
Soul-Centered Purpose

Joi Marshall knows what it’s like to shine in the spotlight and to search for meaning beyond it.

Most people know Joi Marshall as a founding member of the multi-platinum R&B group Jade. With chart-topping hits, worldwide tours, and iconic performances, Jade provided the soundtrack of the '90s for millions.

 

But behind the fame and flashing lights, there was a deeper journey unfolding - one that had nothing to do with the stage and everything to do with the soul.

When the music industry’s promises didn’t match its rewards, Joi found herself at a crossroads. She realized that fame without fulfillment is a trap and true success is an inside job.

That’s when her real work began.

Joi stepped away from the spotlight to do what few people do: the inner work.

 

Over time, she became a sought-after teacher, speaker, and spiritual guide, and certified business consultant helping others navigate life’s transitions with grace, power, and faith.

 

Her teachings blend radical self-inquiry, spiritual truth, and mindset mastery without the fluff or the hustle.

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“My journey taught me that flowing up is more powerful than glowing up. I don’t teach from theory, I teach from lived experience.”

Joi's Journey

The Artist - Jade Era

“My voice gave me a platform. My story gave me a purpose.”

As a member of Jade, Joi toured the world, topped Billboard charts, and experienced the fast-paced world of entertainment. But behind the glamour was a deeper truth: fame doesn’t always come with fulfillment. Joi began questioning everything - not just the industry, but herself.

The Author – Writing Her Way Forward

“I wrote this book to reclaim my voice — and help others find theirs.”

Her book, Be That Now*, is the result of years of spiritual work, identity healing, and mindset shifts. It’s more than a memoir or self-help guide, it’s a blueprint for anyone ready to trade burnout for divine alignment.

Feeling stuck or misaligned? Joi’s story proves it’s never too late to flow up.

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